Social Impact 101: The Basics of Measuring & Communicating Impact in NGOs

When: 1st, 7th, and 11th of April, 2025

Where: Online via Zoom (link will be emailed to registered participants)

Registration: 250 RON per webinar/600 RON for the entire webinar series

Reserve your spot here!

Course description

The Social Impact 101 webinar series is crafted specifically for NGO and Foundation leaders, program managers, and early-stage impact measurement specialists. This accessible three-part series delivers essential insights, practical tools, and expert guidance to help organizations embark on their journey of planning, measuring, and communicating social impact effectively. This series offers a valuable starting point for NGOs to build their capacity in impact measurement and communication. By equipping attendees with foundational skills and practical insights, the series sets the stage for more advanced strategies and greater organizational success in the future. We look forward to helping you kickstart your journey to social impact.

Target Audience

  • NGO and Foundation Leaders: Those new to impact measurement, seeking to adopt straightforward strategies that integrate seamlessly with their organizational goals.
  • Program Managers: Professionals looking for step-by-step guidance to incorporate basic impact assessments into program design and execution.
  • Impact Measurement Specialists: professionals starting out on the path to data-driven evaluation, eager to learn best practices for assessing social outcomes.

Key Skills Acquired

  • Core Understanding: Develop a solid grasp of foundational impact measurement concepts and how to plan for impact from the begining.
  • Practical Tools: Learn to implement simple yet effective methods to collect and analyze data needed to track and evaluate social impact based on the needs of your organization.
  • Effective Communication: Build the skills to articulate impact data clearly and compellingly to diverse stakeholders.

Webinar Series Outline & Benefits

Webinar 1: Planning for Impact - 1st of April 11:00

Trainer: Dr. Bogdan RADU – Research Center for Civil Society; Center for the Study of Democracy, Babes-Bolyai University

  • Description: This session introduces the fundamentals of aligning measurable impact objectives with the mission of your organization or the objective of your program/project. Participants will learn how to set realistic, clear goals and design initiatives that can be monitored easily.
  • Benefits:
    • Grasp the essential concepts.
    • Learn to establish clear, measurable objectives.
    • Learn how to plan for impact proportionately for your organisation’s activities and resources.
Webinar 2: Measuring Impact - 7th of April 11:00

Trainer: Dr. Daniela ANGI – Research Center for Civil Society; Center for the Study of Democracy, Babes-Bolyai University

  • Description: Explore the basics of measuring social impact using straightforward, early-stage methods. This webinar covers accessible quantitative and qualitative approaches for evaluating progress and outcomes.
  • Benefits:
    • Understand basic impact measurement techniques.
    • Learn to select and utilize simple metrics and indicators.
    • Gain confidence in analyzing data to refine program performance.
Webinar 3: Communicating Your Impact - 11th of April 11:00

Trainer: Paula BEUDEAN – C-School

  • Description: Learn how to transform data into engaging narratives. This session focuses on fundamental communication strategies to help NGOs effectively share their impact with key stakeholders (donors, partners) and the wider community.
  • Benefits:
    • Master basic storytelling techniques for impact communication.
    • Explore effective communication channels and reporting formats.
    • Develop skills to present your impact transparently and persuasively.

Cost & Enrollment Options

You can participate in the entire series, or pick the webinars that you need!

  • Individual Webinar Price: 250 RON per webinar
  • Full 3-Webinar Package: 600 RON
  • Savings: Opting for the full package saves 150 RON compared to purchasing each webinar individually.

Speaker Profiles

Dr. Bogdan Mihai Radu

A PhD lecturer in Political Sciences at the Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University in Cluj-Napoca, Dr. Radu’s research focuses on political culture in modern democracies. His work explores the evolution of civil society in post-communist contexts and examines youth participation in religious organizations, offering deep insights into the drivers of democratic values. His academic background and extensive research equip him to guide NGOs in integrating sustainable impact strategies.

Dr. Daniela Angi

A sociologist and scientific researcher at the Faculty of Political, Administrative, and Communication Sciences, Babeș-Bolyai University in Cluj-Napoca, Daniela Angi specializes in the intersection between civil society and democracy. Her research covers civic engagement, particularly among young people, as well as educational inequalities and civic education. Her analytical approach and expertise in societal trends make her a valuable resource for understanding and measuring social impact.

Paula Beudean

Paula Beudean is a facilitator and consultant in social innovation, fundraising, design thinking, systems thinking, and storytelling.

Paula has 20 years of experience in the non-profit sector in Romania and abroad. A former journalist, she began her career in the NGO world, working for six years in fundraising, PR, and project management for initiatives dedicated to children, families, and vulnerable communities.

Since 2012, she has been involved in programs focused on entrepreneurial education, design thinking, storytelling, and fundraising for young entrepreneurs and NGO professionals from Romania and 15 other European countries. Additionally, since 2008, she has been an adjunct professor at Babeș-Bolyai University, within the Department of Public Administration and Management, teaching courses on fundraising, NGO management, social entrepreneurship, and social innovation.

At the beginning of 2022, she founded C.School for Creative Acts, a startup dedicated to helping young people and organizations explore their creative confidence and use it to change lives and communities. In 2024 alone, Paula worked directly with over 450 entrepreneurs or aspiring entrepreneurs, and in the past three years, only within the Stup community of Banca Transilvania, she has delivered 21 storytelling workshops.

Paula holds a master’s degree in International Development and an MPA in NGO Management from Babeș-Bolyai University. She was awarded a one-year study scholarship in Nonprofit Leadership and Community Development at the University of Delaware (US) and is a graduate of the Executive Education program in Corporate Social Responsibility at McGill University (Canada).

Learning Outcomes

  • Impact Planning: Develop a clear roadmap that aligns your mission or program objectives with measurable outcomes using accessible strategies.
  • Basic Measurement Techniques: Gain hands-on experience with practical tools and methods to evaluate social impact.
  • Essential Communication Skills: Learn how to craft simple yet powerful narratives that effectively convey your organization’s impact.
  • Actionable Strategies: Walk away from each webinar with clear, practical steps and resources that can be immediately implemented within your organization.

Contact & Registration

For more information on the Social Impact 101 series, please

Reserve your spot!
Research Center for Civil Society
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